Senior Manager, Influencer, Social + Partnerships Marketing
Curology
Marketing & Communications, Sales & Business Development
San Francisco, CA, USA · Remote
Posted on Wednesday, May 3, 2023
Curology is creating the next generation of skincare through customized treatment plans and formulas with powerful prescription ingredients for acne and anti-aging. We believe great skin shouldn’t be a luxury, but a fact of life.
Influencer marketing has long been key to Curology’s success. We have scaled our efforts and built a passionate community of micro to mega influencers, and are now looking for a Senior Manager who can build on our ground-breaking success and take our influencer program to the next level, while also expanding our presence on organic social and identifying new partnerships for our brand. We need a team leader that’s both creative and business-minded, who is passionate about culture and trends, thinks out of the box, and can help us build cultural relevance for the Curology brand. Your work will be critical to Curology’s continued growth, from our evergreen performance marketing to supporting our recent expansion into retail, all while helping build Curology into one of the most loved and successful brands in skincare.
Responsibilities:
- Oversee Curology’s influencer program and social media channels, developing a clear strategy to reach new audiences and drive efficient subscriber growth.
- Create and manage social media content calendars, ensuring consistent messaging, tone, and visual identity across all channels.
- Spearhead trailblazing initiatives beyond sponsored content [ex. events, co-branded swag] to enhance our influencer marketing program, ensuring great ideas are flawlessly executed
- Collaborate with internal and external creative teams to develop engaging and culturally relevant social media campaigns, including sourcing of UGC/creator content
- Report on program performance with actionable insights, overseeing data tracking, insights, analytics platforms and competitive landscape to continuously refine and improve strategies
- Manage a team of three, providing guidance, mentorship, and performance feedback to ensure their professional development and growth
- Inspire the team, providing creative inspiration & vision, insights and context to help shape bigger ideas and rethink how we execute on these programs to drive the business
- Maintain pulse on culture and trends to identify emerging influencers and content creators, and ensure our content is resonant with our target audience
- Identify and execute on partnership opportunities with creators and other brands to broaden our reach with similar target audiences
- Oversee budget ensuring resources are aligned to company priorities
- Assess and optimize our current influencer and social processes, swiftly implementing needed changes
Requirements:
- At least 5+ years experience managing a social or influencer marketing program at an agency or brand; experience in Beauty and/or DTC a plus
- A strong and proven track record in building influencer strategies & programs (e.g. collaborations, events, longer-term partnerships) that ladder into overall business strategy and drive impactful results
- Experience leveraging influencer marketing to drive customer acquisition
- Passion for influencers and social media, interest in the latest trends, and ability to propose innovative partnership opportunities that put Curology at the forefront of these trends
- This role is “part art and part science” – requiring strong analytical skills and business sense, combined with the creativity and intuition required to produce disruptive campaigns and content
- Strong comprehension of performance KPIs and the ability to leverage data to assess the impact of your programs and pull out actionable insights
- Exceptional leadership skills with proven experience managing, inspiring and leading a team
- Must be proactive, accountable, collaborative, flexible, and welcome change
Our mission is simple: to make personalized skincare accessible and convenient for all. Awarded #3 for 2021 Best Workplaces in the Bay Area and 2021 Forbes #4 Best Startup Employers, Curology is a leader in direct-to-consumer eCommerce and has been featured in Vogue, Allure, Harper’s Bazaar, and Business Insider. Our core values are: Accountability, Team First, and Inclusivity.
Curology encourages applications from people of all races, religions, national origins, genders, sexual orientations, gender identities, gender expressions, and ages, as well as veterans and individuals with disabilities. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records Notice to Applicants under the CCPA.
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