About the VP, Digital Marketing + Operations at Headspace:

As the Vice President, Digital Marketing + Operations you will be responsible for driving business results across our D2C and B2B businesses through maximizing our capabilities and leading a team across web (SEO + CRO), performance marketing, lifecycle, ASO, MarTech and Influencer Marketing. You will sit on the Marketing Leadership Team reporting directly into the SVP / Head of Marketing at Headspace. This high-profile position will collaborate across the organization to best position their team and company for success.

What you will do:

• Lead and develop a team of high-performing marketers across web, lifecycle, paid marketing, and MarTech.
• Encourage a culture of rapid experimentation across all channels with clear testing methodologies and KPIs.
• Own multi-million-dollar budget for D2C channels with a focus on efficient LTV:CAC payback along with overseeing B2B paid media budget with a focus on high quality leads.
• Continue to develop and evolve our paid marketing/performance marketing measurement approach, inclusive of MMM, real-time attribution, and incrementality testing.
• Lead the evolution of creative development across digital marketing, relying on both internal and external resources while ensuring our brand stays consistent throughout all channels.
• Deliver a best-in-class SEO and CRO program for our website that supports both our D2C and B2B goals.
• Partner with the Director of Lifecycle to continue building an efficient CRM program while innovating upon our current strategies for the future.
• Develop and manage the department's annual budgets in partnership with Finance to ensure we are maximizing our business impact while being mindful of spending.
• Collaborate with Product, Marketing, Finance, Data, and Creative to deliver best-in-class programs and campaigns that align with each team's shared goals.

What you will bring:

Required Skills:

• 12+ years of experience in digital marketing/growth marketing with a focus on demand gen or user acquisition, preferably with experience at a D2C subscription and / or B2B benefits company.
• 5+ years of experience building and leading a team of 15+ high-performance marketers.
• A deep understanding of performance marketing measurement and utilization of measurement tools.
• Proven ability to manage teams across a diverse set of business needs and revenue streams.
• Experience collaborating with product and data teams to drive companies forward.
• Exceptional attention to detail and comfort working on multiple projects simultaneously.
• A proactive self-starter who can delve into the details and drive big-picture strategy.
• The ability to communicate the impact of your team's performance across multiple teams and up to the C-suite.
• Passion for mental health, commitment to our mission of providing every individual with access to lifelong mental health support, and alignment with our cultural values

Preferred Skills:

• Experience at a D2C subscription and / or B2B benefits company.

Pay & Benefits:

The base salary range for this role is determined by a number of factors, including but not limited to skills and scope required, relevant licensure and certifications, and unique relevant experience and job-related skills. The base salary range for this role is $164,000 - $247,000.

At Headspace, cash salary is but one component of our Total Rewards package. We’re proud of our robust package inclusive of: base salary, stock awards, comprehensive healthcare coverage, monthly wellness stipend, retirement savings match, lifetime Headspace membership, unlimited, free mental health coaching, generous parental leave, and much more. Paid performance incentives are also included for those in eligible roles. Additional details about our Total Rewards package will be provided during the recruitment process.

How we feel about Diversity, Equity, Inclusion and Belonging:

Headspace is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together.

As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

*Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Headspace Health. Please inform our Talent team by filling out this form if you need any assistance completing any forms or to otherwise participate in the application or interview process.

Headspace participates in the E-Verify Program.

Privacy Statement

All member records are protected according to our Privacy Policy. Further, while employees of Headspace (formerly Ginger) cannot access Headspace products/services, they will be offered benefits according to the company's benefit plan. To ensure we are adhering to best practice and ethical guidelines in the field of mental health, we take care to avoid dual relationships. A dual relationship occurs when a mental health care provider has a second, significantly different relationship with their client in addition to the traditional client-therapist relationship—including, for example, a managerial relationship.

As such, Headspace requests that individuals who have received coaching or clinical services at Headspace wait until their care with Headspace is complete before applying for a position. If someone with a Headspace account is hired for a position, please note their account will be deactivated and they will not be able to use Headspace services for the duration of their employment.

Further, if Headspace cannot find a role that fails to resolve an ethical issue associated with a dual relationship, Headspace may need to take steps to ensure ethical obligations are being adhered to, including a delayed start date or a potential leave of absence. Such steps would be taken to protect both the former member, as well as any relevant individuals from their care team, from impairment, risk of exploitation, or harm.

For how how we will use the personal information you provide as part of the application process, please see: https://organizations.headspace.com/page/applicant-notice.