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Communications Associate

Headspace Health

Headspace Health

Marketing & Communications
Remote · United States
Posted on Tuesday, April 2, 2024

About the Communications Associate at Headspace:

As a Communications Associate, you’ll join the Communications and Social Media team at Headspace and play a key supporting role in promoting the Headspace brand. This person will report to Headspace’s Director of Communications and partner closely with cross-functional teams across the business, including our Content, Marketing, and Purpose teams – as well as external agency partners. By joining the team, you’ll have an opportunity to help shape how Headspace shows up in the world through earned media, integrated marketing campaigns with iconic brands, and ongoing storytelling initiatives that tap into the cultural zeitgeist.

What you will do:

  • Support communications activities for new Headspace content launches (in-app and off platform), product updates, consumer partnerships, brand campaigns, media events, and more
  • Drive earned media efforts and maintain/build strong working relationships with broadcast, print, and online journalists to secure favorable coverage in consumer media
  • Support the development of communication plans in partnership with team leads that outline goals and strategy and clearly communicate the decisions behind the recommendation
  • Lead our monitoring and reporting process leveraging third-party platforms to assemble campaign recaps and contribute to our team’s quarterly and annual reports.
  • Write press releases, pitches and creative news hooks for key storytelling moments that tie back to storytelling priorities.
  • Help brainstorm, develop, and execute innovative and effective consumer campaigns that support brand initiatives and strategic roadmaps.

What you will bring:

Required Skills:

  • 2-4 years of experience in public relations, communications and/or publicity
  • Excellent writing and editing skills with a journalistic ability to source compelling stories
  • Be familiar with PR tools such as Muck Rack, Meltwater, Critical Mention, and more
  • Proven ability to secure earned media stories in top outlets aligned to business goals
  • Proactive with asking questions and resourceful in seeking answers
  • Confident, self-starter with willingness to work both autonomously and with cross-functional partners
  • Comfortable working in a fast-paced work environment with strong organizational & time management skills and the ability to manage multiple projects simultaneously

Preferred Skills:

  • Agency experience (highly preferred)
  • Mental health storytelling experience a plus

Pay & Benefits:

The base salary range for this role is determined by a number of factors, including but not limited to skills and scope required, relevant licensure and certifications, and unique relevant experience and job-related skills. The base salary range for this role is $72,000-$94,000.

At Headspace, cash salary is but one component of our Total Rewards package. We’re proud of our robust package inclusive of: base salary, stock awards, comprehensive healthcare coverage, monthly wellness stipend, retirement savings match, lifetime Headspace membership, unlimited, free mental health coaching, generous parental leave, and much more. Paid performance incentives are also included for those in eligible roles. Additional details about our Total Rewards package will be provided during the recruitment process.

How we feel about Diversity, Equity, Inclusion and Belonging:

Headspace is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together.

As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

*Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Headspace. Please inform our Talent Acquisition team by filling out this form if you need any assistance completing any forms or to otherwise participate in the application or interview process.


Headspace participates in the E-Verify Program.

Privacy Statement

All member records are protected according to our Privacy Policy. Further, while employees of Headspace (formerly Ginger) cannot access Headspace products/services, they will be offered benefits according to the company's benefit plan. To ensure we are adhering to best practice and ethical guidelines in the field of mental health, we take care to avoid dual relationships. A dual relationship occurs when a mental health care provider has a second, significantly different relationship with their client in addition to the traditional client-therapist relationship—including, for example, a managerial relationship.

As such, Headspace requests that individuals who have received coaching or clinical services at Headspace wait until their care with Headspace is complete before applying for a position. If someone with a Headspace account is hired for a position, please note their account will be deactivated and they will not be able to use Headspace services for the duration of their employment.

Further, if Headspace cannot find a role that fails to resolve an ethical issue associated with a dual relationship, Headspace may need to take steps to ensure ethical obligations are being adhered to, including a delayed start date or a potential leave of absence. Such steps would be taken to protect both the former member, as well as any relevant individuals from their care team, from impairment, risk of exploitation, or harm.

For how how we will use the personal information you provide as part of the application process, please see: https://www.headspace.com/applicant-notice