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Director, Editorial Content and Copy

Rent the Runway

Rent the Runway

Brooklyn, NY, USA
Posted on Tuesday, July 9, 2024

Director, Editorial Content & Copy

About Us:

Rent the Runway (RTR) is transforming the way we get dressed by pioneering the world’s first Closet in the Cloud. Founded in 2009, RTR has disrupted the $2.4 trillion fashion industry by inspiring women with a more joyful, sustainable and financially-savvy way to feel their best every day. As the ultimate destination for circular fashion, the brand now offers infinite points of access to its shared closet via a fully customizable subscription to fashion, one-time rental or ownership. RTR offers designer apparel and accessories from 700+ brand partners and has built in-house proprietary technology and a one-of-a-kind reverse logistics operation. Under CEO and Co-Founder Jennifer Hyman’s leadership, RTR has been named to CNBC’s “Disruptor 50” five times in ten years, and has been placed on Fast Company’s Most Innovative Companies list multiple times, while Hyman herself has been named to the “TIME 100” most influential people in the world and as one of People magazine’s “Women Changing the World.”

About the Job:

Rent the Runway is seeking an Editorial and Content Director who is passionate about the luxury and fashion space to join a fast paced, growing marketing team. You will write and edit creative, compelling and effective communications to elevate always-on brand storytelling and creative campaigns across owned and paid channels, resulting in a cohesive vision for content that builds brand equity as the fashion expert. You will be responsible for planning, developing and editing on-the-pulse fashion and style content/copy across platforms for both subscribers and prospective customers.

A great candidate will champion collaboration and communication and be an advocate for innovative creative execution, strategy, and continuous learning. You will provide creative solutions and subject matter expertise informed by strategic and cultural insights, brand positioning, business goals, and an up to date knowledge of the competitive landscape. You are comfortable in a fast paced environment, and comfortable with frequent context-switching: going from writing to representing the Creative Team in cross-functional meetings. You are an advocate for groundbreaking editorial content and brand narratives.

Please include a link to your portfolio along with your resume.

What You’ll Do:

  • Stay abreast of industry trends and cultural moments that fuel creative brand expression
  • Write fashion, style, trend and designer content
  • Work to concept and execute creative solutions that communicate topics strategically, intuitively, and creatively across evergreen Marketing and Campaign initiatives
  • Work closely with cross-functional partners in Product, Fashion, Merchandising, Styling, Growth, PR and internal team to develop content strategy that aligns to business goals and ensures quality and consistency at scale.
  • Ensure fashion content is both elevated and accessible to RTR’s diverse audience
  • Define and execute omnichannel editorial strategy onsite and off site channels.
  • Manage a team of copywriters and freelancers—delegating tasks and projects, managing time, and mentoring writers.
  • Use testing, data, and user feedback to drive results, and to iterate and expand on our brand voice
  • Resolve ambiguity to execute high-quality creative work in a fast-paced environment

About You:

  • 10+ years of experience in related fashion editorial and content direction roles in-house or agency side. At least 2 years as a people manager.
  • You have a strong editorial point of view and extensive experience working with ecommerce and luxury retail platforms.
  • You have a deep understanding of crafting editorial fashion content across web, app, email, social and paid experiences. You can easily translate high level brand narratives into engaging strategies for content creation.
  • A portfolio that showcases your writing style and strong strategic thinking applied across a range of deliverables.
  • Familiar with Figma and open to learning new creative collaboration tools
  • Experienced providing creative partnership to cross functional and internal team members from briefing through execution.
  • Proactivity, clear communicator and problem solver that can anticipate questions, independently assess solutions, and think critically and creatively.
  • Are supremely organized and exercise stellar time-management skills.
  • Confident and collaborative creator that inspires others to come together on a common goal.
  • Demonstrates exceptional initiative, attention to detail, and follow-through executed at a high level of craftsmanship.
  • Ability to thrive in a multifaceted, feedback-forward creative environment where tasks, priorities, and projects change rapidly.
  • Keeps up to date with popular culture and trends, as well as creative work produced within the fashion advertising space.

Benefits:

At Rent the Runway, we’re committed to the wellbeing of our employees, and aim to create a workplace that fosters both personal and professional growth. Our inclusive benefits include, but are not limited to:

  • Paid Time Off including vacation, paid bereavement, and family sick leave - every employee needs time to take care of themselves and their family.
  • Universal Paid Parental Leave for both parents + flexible return to work program - because we know your newest family member(s) deserve your undivided attention.
  • Paid Sabbatical after 5 years of continuous service - Unplug, recharge, and have some fun!
  • Exclusive employee subscription and rental discounts - to ensure you experience the magic of renting the runway (and give us valued feedback!).
  • Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment - Your health comes first and we’ve got you covered.
  • 401k match - an investment in your future.
  • Company wide events and outings - our team spirit is no joke - we know how to have fun!
  • Office centric work - our corporate employees and technical leaders have the option to work remotely on Fridays, in accordance with Company policies.

Rent the Runway is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation, gender identity, age (40 and over), national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed service member status or any other status protected by federal, state or local law.

The anticipated base salary for this position is $115,000 to $160,000. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held. This position is also eligible for equity compensation.

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